In this brave new world of social media marketing, it's painfully clear that traditional Promotional Business Products/promotional business accessories aren't always enough. It's now absolutely essential that every promotions company in Australia maintains a strong social media presence; all the promotional business card holders in the world won't help you if your online profile is still too low. Here are a few quick ways to take the SMO of your business promotions company to the next level:

Get yourself onto as many different platforms as possible. Don't just rely on Twitter or Facebook to get your name out there - use both to their fullest potential, and look into the benefits of Tumblr, Pinterest or LinkedIn as well. Any business promotions company worth their salt needs to be making the best use possible of a wide range of social media.

Don't neglect old-fashioned promotional business products/promotional business accessories entirely - just integrate them with your SMO strategy. Perhaps you could add social media URLs to the designs on your promotional business card holders, or look into other ways of making the products available from a site work with your SMO strategy. You can also look into promotional business products/promotional business accessories tailored to the digital age - like USB hubs, portable hard drives and desktop readers. Much like the ubiquitous promotional business card holders, these products will fast become a part of your clients daily lives - meaning that your business name will, too.

Pay attention to how another promotions company in Australia manages their social media! Never ever be tempted to copy, steal, or sabotage - but do try to learn from their mistakes, and adapt plans that worked for them in a way that's tailored to your business promotions company.

Don't just concentrate on becoming the best promotions company in Australia - if you play your social media marketing cards right, the world is your oyster. You'll be able to take on clients from the world over and communicate with them electronically; it's never been easier to seek out customers from every corner of your target market and let them know why yours is the company for them.