1.Tradeshows and Exhibitions – All industries have tradeshows and exhibitions regularly. Armed with your new promotional materials, attend these tradeshows and exhibitions to make the best impression possible. most people usually attend these events to just trade business cards, not to make a good impression, if you want more business and increase your brand’s perception, you need to make a good impression whilst giving out business cards and your new promotional materials.
2. Put it up on Your Website – Most organizations now have websites. Put up a notice on your website about the new promo materials. Encourage interaction in exchange for the materials. Encourage them to ask questions, make enquiries and talk to you about your business. in fact, you can create a survey to find out the biggest problems people have. This way, you can provide them with the exact solutions that they need.
Take advantage of social media. Word spreads like wildfire in the social space. And if you do your homework properly, you can increase your brand awareness via social media marketing. To start, you can start with contests, sweepstakes, giveaways and so on. Things like this tend to catch on real quick online particularly if you have a great social media person or team.
3. Use Social Media
You may also want to print it out flyers and posters with the promotional products displayed on them. Use them as incentives to get people to come check out your business or services. That’s pretty much it. While this is not exhaustive, it’ll help you get started and increase your brand visibility.