Brand awareness is the ability of potential customers to recognise your business when they need something you can provide. Brand awareness is something that you need to focus on if you want to compete in the modern world. There are many ways that you can look at increasing brand awareness. The method that we supply is using promotional products. It is vital that you know how these products can be used and what this could mean for your business.
Customised for Your Industry
While we offer the more generic promotional products, such as pens and calendars, the businesses that are getting the most out of these products go beyond this. These businesses will ensure that all their promotional products have been customised for their industry. When promotional products are personalised in this manner, they will generally be more relevant to the consumers you are targeting. We have a catalogue of a wide range of products we can personalise with your logo or artwork that goes well beyond pens and includes flash drives, sports bags, travel mugs and clothing.
You should look at promotional materials to match your industry. If you work in the medical industry, then you would choose a product like our pill boxes or first aid kits which we would then brand for you. These are all products that your potential customers will find useful, and this will improve brand awareness as they are used more often. Making the product useful to the people you are targeting will ensure that they use them, and this will increase the number of times they see your brand.
Having Themed Giveaways
Another way that businesses are using promotional items for brand awareness is through themed giveaways. Themed promotional products are always fun, and they allow you to push your brand at different times of the year.
Businesses that hold an event such as cocktail receptions have been using them for a themed giveaway. In these cases, the companies will generally offer bottle openers with their branding for use at home. This provides people with something useful and will broaden their brand marketing as they are used in social settings.
Using Everyday Products
While our folding perpetual calendar is a great promotional product that people will use every day and can be branded for your business, it is still only one object that they may not look at every day. The companies that are making the biggest impact with promotional marketing will use everyday products that will be used. Each time the recipient sees the branded item in their daily life, they will be reminded of the brand which creates better brand awareness.
Some of the items these businesses look into include travel mugs, cell phone accessories and bottle openers. Other more expensive items to produce such as branded umbrellas and bags can also be used. However, you will have to be careful with these items as the cost will need to be justified.
Using Them as Incentives
Everyone likes something for free, but many people are willing to put in a little effort if they are going to get something at the end of it. This is something that many businesses make use of to get customers to do something that they want. Of course, there is a fine line with this as you do not want to ask too much of the person.
Promotional products can easily be used as an incentive for signing up for an email newsletter. This is a small task that you are asking someone to complete and they will be getting something for it. Many people would be signing up to the list nevertheless, but the incentive of the promotional product could make them do this faster.
Catering to The Seasons
Another way that many businesses create better brand awareness is to cater to the seasons with their products. There are 2 ways that this is very helpful when it comes to building better brand awareness. The first is through the initial use of the promotional product during the season and the second is through the use of the product the next year when the season comes around again.
During the summer months, you should look at branded water bottles, tote bags and caps. This will ensure that everyone sees your brand when the recipient is using the item. During the winter, you should look at branded hand warmers, ski hats, and scarves. Polar fleece vest and jackets will be the most memorable and commonly worn, but they will be costly for your business.
If you have quality promotional products, they will be packed away when the season is over and not thrown away. This means that they will come out again the next year. This offers you the chance to market to people the next year without any additional work.